Thank you for taking the time to connect. I've put together a bit about myself and my work below. I'm looking forward to learning about your business and exploring potential collaborations or partnerships that could be mutually beneficial. Let's have a great conversation.
I'm Arpi Sylvester
I’m a 35-year-old Search Marketing & Visibility Consultant and Agency Owner. Over 12 years, I’ve helped more than 400 businesses grow their local presence.
I specialize in custom search and visibility strategies that connect businesses with the right customers, increasing engagement, driving sales and building sustainable growth.
Previously, I built and sold an international marketing agency, scaled an e-commerce business, and worked with organizations including Google and Deloitte. After relocating to Vancouver, I founded my current agency and was selected as the Greater Vancouver Board of Trade’s Leader of Tomorrow Marketing Mentor.
Whether working with large enterprises or local businesses, my focus is the same: measurable results.
My Bigger Why
I believe business is a means to create opportunity for others. I operate a safe house in Vietnam for survivors of human trafficking and support My Choices Foundation‘s work in this area.
This year, I plan to hire and train a single parent in marketing, giving them skills and confidence that will serve them throughout their career. Every client partnership helps make that possible.
My Goals for Q4, 2026
10-12 Local SEO Clients by December 31, 2026, who are paying $800-$1000 per month to boost their local ranking.
Goal: Onboard 10 new local SEO clients by December 30, 2026. I’ll be zeroed in on boosting their Google My Business visibility, local keyword rankings, and on‑page SEO to drive more “near me” traffic. Each client should see:
At least a 30%-50% increase in local organic sessions
A jump of 5+ positions in local search results within the first 90 days of service.
Metric for Success: Signed SEO contracts with 10-12 clients by December 31, 2026 and Minimum 30% lift in local organic traffic and +5 spots in local rankings per client within 90 days
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Expand Website Design & Optimization Services
Goal: Secure 3-5 new clients for website design and optimization by December 31, 2026 (end of Q4). For each client, roll out a fresh, responsive design and implement performance tweaks and I’m aiming for:
≥ 25% faster page load times
≥ 15% lift in average session duration within the first 60 days after launch.
Metric for Success:
- 3-5 website design & optimization contracts signed by November 30, 2026
- Each site achieves at least a 25% improvement in load speed and a 15% increase in session duration within 60 days of go‑live
People I’d Love You to Refer
You probably know people I don’t and that’s where the magic of referrals comes in.
If someone in your network is looking for help, I’d love to be introduced. In particular, I’m always happy to connect with:
Law Firms
Healthcare Practices & Medical Clinics
Trades & Home Services
Finance & Professional Services
Real Estate Firms
Have someone in mind? I’d love an introduction.
The Why Behind the Work
My big why is bigger than marketing.
I’m passionate about helping women rebuild their lives after experiencing things they never should have had to go through, especially survivors of sex trafficking.
I have a safe house in Vietnam, and I’ve also been supporting My Choices Foundation, an Australian nonprofit that does important work in this space.
One of my goals this year is to take that mission even further through my business.
I want to hire a single mom and give her an opportunity to build a better life for herself and her family. I don’t just want to give her a job. I want to train her in marketing, help her develop skills she can carry with her for the rest of her career, and give her the confidence to create more opportunities for herself.
That’s a big part of why I’m building my agency.
I want to build a successful business that creates success for other people too.
For me, business isn’t just about revenue.
It’s about what that revenue allows you to do.
It’s about creating opportunities, creating freedom, and being able to use what I’ve learned to help someone else change the direction of their life.
That’s my bigger why.
Client Experiences, In Their Own Words
Hear directly from the people we’ve had the privilege of serving. Explore their personal stories, listen to their experiences, and discover how our team has supported them throughout their journey. From heartfelt video testimonials to individual client stories and Google reviews, these are real experiences shared in their own words. We’re grateful for the trust our clients place in us, and we’re proud to let their experiences speak for themselves.
Local Business Marketing
Local SEO & Website Services
Simple, straightforward marketing support for local businesses that want to be easier to find online.
Local SEO
Ongoing SEO support for local businesses.
SEO-Optimized Website
A professional website built with local SEO in mind.
Need Both?
Start with a $3,000 SEO-optimized website and then continue with $1,000/month in ongoing local SEO to keep building your visibility and attracting more local customers.
Know a local business that could use either?
I’d love an introduction.
My Long Term Goals
Goal: Develop Organic Marketing Secrets into a widely recognized educational hub for organic growth by the end of 2030. This will include launching at least 5 digital courses and resources on organic marketing strategies, targeting business owners worldwide. Aim to enroll at least 1,000 students across courses within two years.
Metric for Success:
- Launch 5 courses by the end of 2030.
- Enroll a minimum of 1,000 students, with at least a 70% satisfaction rate based on course feedback.
- Grow Organic Marketing Secrets to 50,000 monthly podcast downloads and increase course enrollment inquiries by 30% per quarter.
BIG WHY: Empowering business owners with authentic marketing education is essential because it enables them to take control of their growth sustainably. By building a hub for organic marketing, I’m contributing to a world where businesses thrive by connecting authentically with their audiences, aligning with my passion for empowering others through knowledge.
Goal: Expand the agency’s footprint across Canada and internationally by the end of 2028, establishing a trusted presence as a go-to marketing partner for 50+ small to enterprise-level clients. Develop tailored service offerings to suit diverse business needs, including local and global SEO, social media marketing, and fractional CMO services.
Metric for Success:
- Partner with 50+ clients across different industries.
- Increase the agency’s client retention rate to 85% by 2028.
- Maintain a minimum client satisfaction rating of 90%.
- Secure a presence in three international markets beyond Canada.
BIG WHY: Growing my agency’s reach allows me to positively impact businesses at all stages of growth, helping them achieve visibility and success in competitive markets. Building trust and strong client relationships, I’m contributing to a thriving business community, supporting their growth as if it were my own.
Goal: Launch a mentorship program by mid-2028, providing digital marketing, brand-building, and sales training to at least 100 women entrepreneurs over the next two years. Design the program with resources, group coaching, and step-by-step guidance, helping participants achieve measurable business growth, including revenue milestones and online visibility improvements.
Metric for Success:
- Enroll 100 women in the program by 2028.
- Help 80% of participants increase their revenue by at least 25% within a year of program completion.
- Achieve at least a 90% participant satisfaction rating and create a referral network of 50+ alumni.
BIG WHY: Supporting women in business aligns deeply with my mission to help women achieve financial independence and live out their dreams. Having worked with survivors of domestic violence and seen the life-changing impact of financial empowerment, I am passionate about equipping women with the tools and knowledge to build successful, resilient businesses.
Accomplishments (Humble Brags)
Career Accomplishments
- Grew an International Marketing Agency – Built and led an international marketing agency across multiple niches, ultimately selling it to a private equity firm in Europe.
- YouTube Success – Grew a YouTube channel to 36K subscribers, reaching up to 11 million views on a single video for an SEO class experiment.
- Fortune 500 Consultant – Provided consulting services for major brands, including Google, Deloitte, Renault, and Subaru.
- Generated Significant Client Revenue – Helped clients achieve over $30 million in revenue in a single year.
- Expanded Digital Presence – Grew a highly engaged Instagram following and built a self-sustaining email list from scratch.
- Launched a Podcast – Created Organic Marketing Secrets, hosting 68 episodes and achieving up to 30,000 monthly downloads.
- Supported 400+ Businesses with SEO – Over the past 8 years, boosted clients’ online presence and website traffic by up to 500% through Search and Visibility Strategies.
- Developed ORGANIC Growth Framework – Designed a comprehensive framework for organic marketing growth, covering brand visibility, social engagement, and conversion strategies.
Professional Development and Community Involvement
- Member of Greater Vancouver Board of Trade – Actively participates in Vancouver’s business community to strengthen local networks and foster partnerships.
- Mentor and Coach for Entrepreneurs – Established a supportive environment through coaching, consulting, and Fractional CMO services, empowering business owners to grow.
Personal and Life Milestones
- Successful International Transition – Moved from India to Canada independently, establishing a new life and career from the ground up.
- E-commerce Entrepreneurship – Launched and scaled an e-commerce store, gaining hands-on experience in online retail.
- Global Travel and Cultural Experience – Traveled extensively, visiting over 30 U.S. states and countries like Dubai, Thailand, Singapore, and New Zealand, and worked as a live sound engineer for an international Christian band for 5 years.
- Overcame Financial Hardships – Navigated periods of financial struggle and achieved financial stability through resilience and strategic growth.
Memorable Impact and Service Contributions
- Non-Profit Work for Domestic Violence and Trafficking Survivors – Supported survivors, inspiring a commitment to empowering women through entrepreneurship and financial independence.
- Christ-Centered Business Approach – Dedicated her life to Christ at age 12, which has shaped her mindset and values in business, fostering a purpose-driven and service-oriented approach.
Curiosities and Adventures: The Interests that Drive Me
Professional Interests
- Sales Psychology and Buyer Behavior – Exploring how consumer psychology influences buying decisions and optimizing content to drive conversions.
- Search and Digital Visibility – Deep-diving into SEO, keyword research, and content optimization to boost brands’ online presence.
- Empowering Women Entrepreneurs – Mentoring women in business, particularly in brand-building and financial independence.
- Community Engagement – Networking within the business community, like the Greater Vancouver Board of Trade, and attending industry events.
- Marketing Automation and Tech Integration – Merging creativity with technology for efficient marketing processes and data-driven insights.
- Educational Content Creation – Developing courses, workbooks, and resources for entrepreneurs and business owners.
Personal Interests
- Exploring Vancouver’s Outdoors – Enjoying the natural beauty of Vancouver, from hikes to scenic views.
- Attachment Psychology – Studying relationship psychology, particularly attachment styles, to add a human touch to her approach.
- Cooking and Culinary Experiences – Experimenting with new recipes and exploring local food scenes.
- Travel and Cultural Discovery – Exploring new places and immersing in diverse cultures, both locally and internationally.
- Faith and Community Service – Supporting her local church and being involved in community-focused initiatives.
- Public Speaking and Coaching – Sharing insights and connecting with audiences through speaking engagements and mentorship.
Connections That Count: My Network Lineup
Greater Vancouver Board of Trade – Active involvement in the local business community.
BNI (Business Network International) – Building business relationships and networking through the BNI Big Tsunami chapter.
Podcasting Community – Engaging with fellow podcasters and audiences through Organic Marketing Secrets.
YouTube Creator Community – Growing a dedicated following and networking with other creators.
Non-Profit and Social Impact Networks – Connections through work with organizations supporting survivors of domestic violence and sex trafficking.
Entrepreneurial and Business Owner Circles – Collaborations with entrepreneurs, especially in the digital marketing, SEO, and small business spaces.
Christian Faith and Church Community – A faith-based network providing both personal and community engagement.
The Skill Set for Success - My Secret Weapons
Professional Skills
- SEO Strategy and Execution – Mastery in keyword research, on-page and off-page SEO, and optimizing websites for maximum visibility.
- Content Marketing and Strategy – Creating and implementing content plans, from blogs to social media, tailored to each client’s goals and audience.
- Sales Psychology-Driven Content – Crafting content based on buyer behavior and sales psychology, ensuring messaging resonates and drives conversions.
- Organic Social Media Marketing – Building engagement and brand awareness through strategic social media content across platforms like Instagram, LinkedIn, and YouTube.
- Fractional CMO Expertise – Offering high-level strategic planning and operational support for businesses, aligning marketing efforts with long-term growth goals.
- Marketing Automation and Tech Savvy – Integrating tools and systems (e.g., Metricool, GHL) for seamless content scheduling, lead tracking, and performance monitoring.
- Website Strategy and Conversion Optimization – Enhancing website layouts, trust signals, and landing pages to drive engagement and improve user experience.
- Lead Generation and Sales Support – Implementing proven lead-gen tactics, DM scripts, and nurturing strategies to convert prospects into clients.
- PR and Brand Building – Using PR, press releases, and brand-building tactics to establish credibility and visibility.
- Client-Centered Mentorship and Coaching – Guiding clients through growth, goal setting, and skills development, with a strong focus on personalized support.
Personal Traits and Unique Skills
- Problem-Solving and Troubleshooting – Skilled in identifying and addressing weaknesses in marketing strategies, helping clients overcome growth hurdles.
- Analytical and Data-Driven – Leveraging data to refine strategies and enhance marketing performance, rooted in an engineering background.
- Adaptability and Resilience – Thriving in diverse industries and adjusting strategies to meet evolving market trends and client needs.
- Empathetic Communication – Building strong client relationships through attentive listening, clear communication, and genuine support.
- Vision Casting and Execution – Skilled in bringing big-picture ideas to life, guiding brands from concept through to impactful marketing execution.
- Community Engagement and Networking – Actively involved in professional networks and communities, enhancing influence and staying connected with industry trends.
My 3 best customers are:
Established service-based business owners with 3+ years in operation, ready to elevate their digital presence and optimize for growth through strategic SEO and visibility solutions. They’re looking to streamline lead generation and convert digital traffic into sales.
CEOs and Founders who need a Fractional CMO by their side—a strategic partner and trusted advisor to offer guidance, provide a fresh perspective, and help drive focused, revenue-generating marketing efforts that align with their company’s big-picture goals.
Female entrepreneurs and small business owners looking to level up their brand’s online authority and market presence. They’re ready to invest in a comprehensive digital strategy to establish credibility, engage with their audience, and accelerate growth organically.
Individual Services I Offer
Fractional CMO Services
Gain strategic marketing leadership without the full-time commitment. My Fractional CMO services provide high-level guidance, helping you streamline your marketing operations, build data-driven growth strategies, and maximize ROI. I’m here to align your marketing with your big-picture goals, propelling your business forward.
Google Business and SEO Services
Dominate search results and drive high-quality leads with optimized SEO and Google Business strategies. From detailed keyword research to local SEO enhancements, I ensure your business captures attention in the right places. Let’s put your brand on the map and attract customers who are ready to engage.
Website Design and Development
Your website should be a lead-generating powerhouse, not just a digital brochure. I create visually compelling, conversion-focused websites that enhance user experience and drive results. Get a website that speaks to your brand, engages visitors, and fuels business growth.
Social Media Marketing
Build an authentic, impactful presence on the platforms that matter most. I offer end-to-end social media management, from strategy to content creation, to keep your brand top of mind. Grow your audience, boost engagement, and create meaningful connections with your ideal clients.
Content Marketing Services
Content is the core of any successful brand story. I craft and implement content strategies that establish your authority, resonate with your audience, and drive conversions. From blogs to video scripts, let’s create content that positions you as the go-to expert in your field.
Funnel Creation and CRM Marketing
Turn your email list into a loyal, engaged customer base with targeted email marketing and CRM strategies. I design custom funnels, automated sequences, and CRM campaigns that nurture leads, re-engage clients, and drive revenue. Every message is crafted to move your audience closer to a buying decision.
What Sets Me Apart
Hands-On Strategic Leadership
With Fractional CMO services, I don’t just consult from the sidelines—I dive into your business as a strategic partner. I offer high-level guidance and actionable plans to ensure your marketing aligns with business goals, providing the support and insights you’d expect from an in-house executive, without the full-time overhead.
Sales Psychology-Driven Content
My approach goes beyond standard marketing tactics; I infuse buyer psychology into every piece of content, from website copy to social media posts. This means creating content that doesn’t just sound good but is purposefully crafted to convert readers into loyal customers, supporting rapid revenue growth and lasting brand loyalty.
Deep SEO and Visibility Expertise
I combine years of SEO expertise with an in-depth understanding of search behavior, helping clients dominate search results and reach customers actively looking for their services. By leveraging local SEO, Google Business optimization, and organic growth strategies, I ensure you don’t just rank but connect with the right audience in meaningful ways.
Commitment to Personalized Service
I only take on a limited number of clients, allowing me to dedicate time and attention to truly understand each business. From custom content strategies to high-touch CMO support, I’m here to help you develop a marketing approach that’s as unique as your brand, so you feel supported every step of the way.
Proven Results Across Diverse Industries
With a background that spans Fortune 500 consulting, international agency leadership, and small business growth, I bring diverse expertise to each client relationship. Whether you’re a local startup or a global enterprise, I’m skilled at adapting strategies to fit your goals, challenges, and audience, ensuring impactful results and measurable success.
What a bad referral looks like
A bad referral for me would typically be someone who doesn’t align with the level of expertise, commitment, or service I provide. Here are some examples:
Early-Stage Startups with Limited Budgets – Businesses in the very early stages that don’t yet have a marketing budget or are looking for low-cost, DIY solutions wouldn’t be a good fit for your high-touch, strategic services.
Businesses Looking for Quick Fixes – Clients expecting instant results without understanding the value of long-term strategy and consistent effort may not appreciate your tailored, results-driven approach.
Companies Only Interested in Paid Ads – Since your expertise focuses on organic growth, businesses looking solely for paid advertising strategies wouldn’t benefit from your approach to sustainable, organic visibility.
Unwilling to Delegate or Trust the Process – Business owners who prefer to micromanage or don’t fully trust in expert guidance may struggle to gain value from your strategic, hands-on support.
One-Off Project Seekers – Clients looking for one-off projects like a quick SEO audit or a single social media post without ongoing strategy support may not be aligned with your commitment to long-term growth and consistency.
My prespective on Local Marketing and Agency Transperancy!
The Only Local Marketing Strategy
You Need This Year
Most local business owners focus entirely on paid ads or social media content, ignoring the data right in front of them. This breakdown explains why understanding your business numbers is more effective for long-term growth than simply paying for traffic. We look at how to evaluate your current standing against competitors using objective data points.
The SEO Foundation Most Agencies Get Wrong (No gatekeeping)
In this video, I break down the exact AI SEO and local SEO strategy I use to help businesses rank on Google page one, appear in Google AI Overviews, and show up inside AI search tools like ChatGPT and Perplexity. There are no hacks or shortcuts. This is a proven SEO system built on clear structure, consistent data, and building trust with Google and AI search engines. When Google understands your business, it trusts your business. When it trusts you, it ranks you.