SEO Case Study · Langley, BC

How Strategic SEO Increased Organic Visibility for a Langley Law Firm

This SEO case study highlights how a strategic combination of technical SEO, local search optimization, website improvements, and targeted content helped increase organic search visibility for a law firm in Langley, British Columbia.

Over a 5-month SEO campaign, the website was optimized to improve rankings for high-intent legal searches while creating a stronger foundation for sustainable organic growth.

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SEO Case Study

Langley, British Columbia

Industry

Legal Services

Campaign Duration

5 Months

Focus

Local SEO & Organic Search Growth

Campaign Results

+156%

Organic Traffic

+187%

Search Impressions

+94%

Organic Clicks

126

Ranking Keywords

79

Page-One Keywords

27

Top-3 Rankings

12

#1 Rankings

5-Month Campaign

Results at a Glance

+187%

Increase in organic search impressions

+94%

Increase in organic clicks

+68

New keywords reaching Google's first page

+23

Keywords reaching the top 3 positions

12

Keywords reaching #1

+156%

Increase in organic traffic

+71%

Increase in local search visibility

01 — Objective

The Goal

The primary goal was to increase the firm's visibility for competitive legal searches in Langley, BC, while improving the website's ability to attract qualified potential clients.

At the beginning of the campaign, many targeted keywords were either ranking outside the first page of Google or had limited visibility.

The SEO strategy focused on moving these keywords into stronger positions while improving the overall quality and structure of the website. (Related reading: SEO for law firms: turning searches into signed cases.)

Primary objectives included:

Increase organic website traffic

Improve Google keyword rankings

Increase first-page keyword visibility

Improve local search visibility

Strengthen practice-area pages

Increase qualified consultation opportunities

Improve technical SEO performance

Build sustainable organic visibility

02 — Starting Point

The Challenge

The law firm's website faced several common SEO challenges affecting local visibility.

At the beginning of the campaign:

47

Targeted keywords ranking on Google

11

Only 11 keywords ranking on page one

4

Just 4 keywords ranking in the top 3

0

Targeted keywords holding a #1 position

Several important practice-area pages had limited organic visibility

Local keyword targeting was inconsistent across the website

Internal linking opportunities were underutilized

The firm needed a strategy that addressed both the technical foundation of the website and the relevance of its content for local legal searches.

03 — Approach

SEO Strategy & Optimization Approach

The campaign was implemented across several areas of the website.

01

Technical SEO

The initial technical SEO review identified 27 optimization opportunities, including:

Metadata improvements

Page structure issues

Internal linking opportunities

Mobile usability improvements

Indexation issues

Site architecture improvements

Image optimization

Technical performance improvements

02

Local SEO

The website was optimized around Langley and surrounding Fraser Valley search intent.

Targeted geographic phrases included:

Langley lawyer

lawyer Langley BC

Langley law firm

law firm Langley BC

Langley legal services

Langley BC lawyer

Fraser Valley lawyer

The campaign expanded local keyword coverage from approximately 18 targeted terms to 74 targeted terms.

03

Practice-Area Optimization

8 key service and practice-area pages were reviewed and optimized.

Each page was improved around:

Search intent

Page titles

Meta descriptions

H1/H2 structure

Keyword relevance

Content depth

Internal linking

Calls to action

Local relevance

This helped create a stronger relationship between the firm's services and the searches potential clients were making.

04 — Outcomes

SEO Results

After approximately 5 months of ongoing optimization, measurable improvements were recorded across organic search performance.

SEO Metric

Before

After

Change

Organic monthly traffic

640

1,638

+156%

Monthly impressions

18,400

52,800

+187%

Monthly organic clicks

420

815

+94%

Ranking keywords

47

126

+168%

Page-one keywords

11

79

+618%

Top-3 keywords

4

27

+575%

#1 keywords

0

12

New

Average CTR

2.28%

3.46%

+52%

Source: Google Search Console and keyword rank tracking, campaign start vs. month 5.

05 — Rankings

Keyword Ranking Improvements

Several high-intent local keywords experienced substantial ranking improvements.

Keyword

Initial Position

Final Position

Langley lawyer

#38

#3

lawyer Langley BC

#44

#2

Langley law firm

#31

#1

law firm Langley BC

#27

#3

Langley legal services

#52

#6

Fraser Valley lawyer

#61

#9

[Practice Area] lawyer Langley

#34

#2

[Practice Area] law firm Langley

#47

#5

The objective was not simply to rank for one high-volume keyword, but to increase visibility across a broader group of searches representing different stages of the client's search journey.

06 — Timeline

SEO Growth Over Time

January

Initial SEO Baseline

The initial SEO audit identified 47 ranking keywords, with only 11 keywords appearing on Google's first page.

Organic traffic averaged approximately 640 visits per month.

The website had several opportunities for improvement across technical SEO, local keyword targeting, internal linking, and practice-area content.

February

Technical SEO Improvements

The first optimization phase addressed the website's technical foundation.

More than 27 technical and on-page SEO improvements were identified and addressed.

By the end of the month:

Ranking keywords increased from 47 to 61

Page-one keywords increased from 11 to 19

Organic impressions increased approximately 24%

March

Local SEO & Content Optimization

The next phase focused on local search optimization and practice-area content.

8 core service pages were optimized around relevant legal search terms.

By March:

Ranking keywords increased to 78

Page-one keywords increased to 31

Top-3 rankings increased from 4 to 9

Organic traffic increased approximately 47% compared with the initial baseline

April

Ranking Growth

Continued technical SEO improvements, internal linking, and content refinement helped additional keywords move into Google's first page.

By April:

101 keywords were ranking

52 keywords reached page one

18 keywords reached the top 3

Organic impressions increased approximately 121%

Organic clicks increased approximately 73%

May

Strong Local Visibility

By May, the website had achieved significantly stronger visibility across its targeted Langley legal search terms.

Results included:

126 ranking keywords

79 page-one keywords

27 top-3 keywords

12 #1 rankings

+156% organic traffic growth

+187% increase in organic impressions

+94% increase in organic clicks

The campaign demonstrated how consistent SEO improvements can compound over time rather than relying on a single optimization or short-term ranking spike.

07 — Perspective

Why Long-Term SEO Matters for Law Firms

Legal SEO is highly competitive, and meaningful organic growth typically requires ongoing optimization.

Over the course of this campaign, the website moved from 11 first-page keywords to 79, creating substantially more opportunities for potential clients to discover the firm through organic search.

For a local law firm, improved search visibility can contribute to:

More qualified website visitors

Greater local brand visibility

More practice-area exposure

Increased consultation opportunities

Stronger organic traffic

Reduced reliance on paid acquisition

Long-term search visibility

The goal of SEO is not simply to generate traffic.

The goal is to attract the right people searching for the legal services the firm provides.

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Complete initial website SEO review

Technical SEO analysis

Keyword ranking review

Local SEO analysis

Practice-area page review

Competitor visibility observations

Content gap opportunities

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Looking to Increase Your Law Firm's Google Visibility?

I help law firms improve organic search performance through:

Technical SEO

Local SEO

Keyword strategy

Practice-area SEO

Website optimization

SEO content strategy

Internal linking

Conversion-focused web design

Ongoing ranking and traffic analysis

If your law firm serves Langley, Surrey, Abbotsford, Fort Langley, or the surrounding Fraser Valley, a strategic local SEO campaign can help improve your visibility when prospective clients are actively searching for legal services.

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Client Experiences, In Their Own Words

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Based on 36 reviews
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Leela Holt
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Arpi is one of the most strategic marketers I've met. She has a deep understanding of SEO, marketing consulting, and how businesses can build systems that generate long-term growth. I highly recommend Hello Search Marketing to any business looking to grow online.
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Savannah Kieswetter
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Working with Arpi and Kris at Hello Search Marketing has been amazing. They helped optimize our website, improve our SEO, and fully optimize our Google Business Profile. In just a few months, our organic website traffic increased by over 240%, our Google Business Profile views grew by 300%+, and we received significantly more calls and qualified leads. We also started ranking on the first page of Google for several important local keywords. If you're looking for an SEO agency in Vancouver that understands local SEO, Google Business Profile optimization, website SEO, and organic marketing, I highly recommend Hello Search Marketing. They're knowledgeable, professional, and truly focused on helping businesses grow.
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Max Scholz
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Working with Arpi and Kris has been one of the best investments we've made in our marketing. Over 6-8 months, our organic website traffic increased by 72%, qualified leads grew by 48%, and our website conversion rate improved from 2.4% to 4.1% after they redesigned our conversion funnel. They also helped us implement AI-powered follow-up systems that reduced our average response time by 80% and improved client retention by 22%. As a healthcare clinic, we appreciated their understanding of healthcare marketing and their attention to patient privacy. They were knowledgeable about PIPEDA and HIPAA considerations and helped us build marketing systems with data protection in mind. If you're looking for an SEO agency in Vancouver that focuses on measurable growth and understands regulated industries, we'd confidently recommend them.
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Abby R
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The biggest shift for us was understanding how SEO is evolving with AI. After implementing the strategy, we saw more visibility across Google and newer search experiences. It doesn’t feel like outdated SEO tactics, it feels like something built for where search is going. Love working with Arpi! highly recommed, you won’t regret!
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Social Media Digital
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Arpy, the owner, is great! Within 2–3 months, we went from mostly referrals to generating 15–25 monthly leads from Google. Our local visibility improved significantly, and SEO now plays a key role in our consistent client flow.
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Bali Body Club
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Over the last 6 months working with Arpi and Hello Search Marketing, our organic traffic increased by over 85% and we started ranking on page 1 for several local Vancouver keywords. We’re now getting consistent weekly leads from Google Maps and local search instead of relying only on referrals. Highly recommend if you want a reliable SEO agency in Vancouver that actually understands modern SEO and AI search.
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Alyssa Gonzalez
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In the first 3 months, we went from relying almost entirely on referrals to generating 20+ inbound leads per month directly from Google. Our local visibility increased by around 70%, and our Google Business Profile became a consistent, reliable lead source which made revenue feel way more predictable month to month. What really stood out about working with Arpi is how clearly she understands where SEO is going, especially with AI and how people are actually searching now. This wasn’t outdated, checkbox SEO. Everything felt intentional, modern, and built for long-term visibility across Google and newer search experiences. She’s super clear, strategic, and genuinely cares about getting real results, not just vanity metrics. You always know what’s being worked on and why. Highly recommend. You won’t regret it. Best marketing agency in vancouver and lower mainland!
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Olya Zhilinskaya
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Arpi has a strong, practical understanding of marketing across strategy, execution, and performance channels, with a clear ability to connect activity directly to business outcomes. She thinks beyond surface-level tactics and focuses on what actually drives growth, not just what looks good on paper.
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Joana Lee
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Arpi has a strong grasp of digital marketing, SEO and how AI search is changing visibility in Vancouver. Super clear, strategic, and results focused. Highly recommend Hello Search Marketing. Will continue working with her!
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